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October 2006 
Collective Individualism : Kudos to ZAADZ
Posted on Feb 21st, 2006
by 
Shawn
Shawn
In addition to pushing weights around, now and then, I am an entrepreneur. Thus, I am a constant study of marketing and meme's... just love the authenticity of Mr. Seth Godin.
That brings me to today... I was reading an email from another marketing genius, Roy H. Williams, and he just flat nailed it.
That brings me to today... I was reading an email from another marketing genius, Roy H. Williams, and he just flat nailed it.
"...we're moving away from the vertical hero-worship of Idealism to
establish the horizontal links that mark an emerging Civic generation."
establish the horizontal links that mark an emerging Civic generation."
He went on to add this priceless gem:
'Plastic posing bores us. We have no desire to hear another
Miss America contestant talk about her dream of world peace.
Just once, wouldn't you like to hear the interviewer say, "And
how is walking around in high heels and a swimsuit going
to help bring about world peace?"'
Miss America contestant talk about her dream of world peace.
Just once, wouldn't you like to hear the interviewer say, "And
how is walking around in high heels and a swimsuit going
to help bring about world peace?"'
I may be alone on this, and if so, that's fine... but I appreciate when people just flat SAY what I've been thinking in the oft-time private confines of my head. No editing.
I don't think he's right - I know he's right. And I beleive that ZAADZ is living, thriving, growing, evolving proof that "hype is dead" and that relationships, horizontal links is where we will find whatever it is we're looking for.
On that note, I leave you with, as Roy did in his email yesterday... Say it straight. Say it real. You'll do fine.
Say it straight. Say it real. You'll do fine.
Say it straight. Say it real. You'll do fine.
Access: Public
Amazing how simple it is, huh?
Deep bow, sir. So happy you’re on our team.
And so the Transparent Revolution begins!
I LOVE it! Authenticity at its best.
Just say it straight. Keep it real.
Ah, yes… love when I can impress with other people’s excellent work and insight!
I too am prone to incorporating a no BS way of communicating an effective idea. This site proves well beyond the potential of that concept on a hugely momentous scale! Almost beyond scope sometimes! Abstract Thinking, Linear Communication.
BE,
Erik